| 1. | Please indicate which of the following activities you are involved in: |
| a) | Marketing of a commodity, product or service | |
| b) | Recruiting, fundraising or educational outreach | |
| c) | Sales lead generation or direct sales | |
| d) | Market research or product demonstrations | |
| e) | Distribution of information, samples or literature | |
| f) | Other (specify): | |
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| 2. | About how many days per month do you use the following mediums: |
| a) | Displays or kiosks at malls, airports or schools | | Days per Month |
| b) | Outdoor displays, billboards or inflatables | | Days per Month |
| c) | Trade/consumer shows, exhibits or fairs | | Days per Month |
| d) | Direct-to-customer promotions/presentations | | Days per Month |
| e) | Promotions at sporting or cultural events | | Days per Month |
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| 3. | Are all or most of the media (on the list above, which you currently use) "packaged" or "delivered" separately, as task-specific mediums? |
| a) | Never packaged and delivered together | |
| b) | Occassionally packaged and delivered together | |
| c) | Frequently packaged and delivered together | |
| d) | Always packaged and delivered together | |
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| 4. | In your opinion, if all of these mediums were bundled into one unit (rather than left as separate, task-specific "packages"), would the resulting "delivery" likely be more cost-efficient? |
| a) | Yes, probably | |
| b) | No, not likely | |
| c) | Don't know | |
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| 5. | What criteria is used to evaluate the performance/success of these mediums? |
| a) | Program cost / cost per individual exposure | |
| b) | Quality / perceived impact of exposure | |
| c) | Frequency / cumulative effect of multiple exposures | |
| d) | Measurable response / "bottom-line" change | |
| e) | Other (specify): | |
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| 6. | In your opinion, if increased cost-efficency enabled your organizationto significantly increase the frequency of these activities, would you expect to see the "bottom line" reflect an increase in the effectiveness of these activities? |
| a) | Yes, greater frequency of exposure is more effective | |
| b) | No, greater frequency is not more effective | |
| c) | Don't know | |
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| 7. | In your opinion, if your organization invested $2,000 per month over a 3 year period to implement daily use of the promotional mediums described, would this represent good value to you? |
| a) | Yes, I would consider this good value | |
| b) | No, we could do more with less | |
| c) | Don't know | |
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| 8. | Who in your organizatin is responsible for evaluating media performance? |
| a) | I am the individual with overall responsibility | |
| b) | Another individual has overall responsibility | |
| c) | A management group has joint responsibility | |
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| 9. | Would you care to make any further comments on, or clarifications of, your responses or on this questionnaire? |
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