Winner of the 2006 Gold Ex award for Pierce Promotions and Event Management in the "Best Retailtainment Event" category. The tour made over 2.5 million "live" event impressions traveling to fairs, festivals, dog agility trials and retail stores across the U.S. to find the next generation of dogs to grace Milk-Bone's Original biscuits boxes. Tour trailers opened up to reveal 360 degree activity centers, created to provide pet parents the chance to interact with their dogs, have some fun and win great prizes. Full Story...